http://www.mtv.com/ontv/vma/2011/best-new-artist/

Target Audience- young people, mainstream.

Function- Make money, advertise the companies and artists, congratulate artists success.

Content- Live performances on stage, present awards from other celebrities, lights, stage equipment

Presentations of artists- Tyler the creator is presented as new and upcoming, fresh talent, new sound. He is a youth act breaking into the mainstream.