Friday, 23 September 2011

Shot Types

The sort of shots we would be using:
*Establishing shot
*panning shots
*Long Shots
*Close ups
*Photographic shots
*Stop motion

Wednesday, 14 September 2011

Hip Hop conventions

Other hip hop videos. Good ideas, credits with effects, short snappy clips.

Tuesday, 13 September 2011

Target Audience- young people, mainstream.
vma audience Pictures, Images and Photos

Function- Make money, advertise the companies and artists, congratulate artists success.

Content- Live performances on stage, present awards from other celebrities, lights, stage equipment

Presentations of artists- Tyler the creator is presented as new and upcoming, fresh talent, new sound. He is a youth act breaking into the mainstream.

Goodwin Analysis

1. Music videos demonstrate genre characteristics (e.g. stage performance in metal video, dance routine for boy/girl band).

The music video is characteristic of the genre using many codes & conventions of a typical hip hop video of the 90's, conventions include; expensive cars clothes and jewelry. also the video is mostly shot against a plain white background, this one colour background is frequently used in hip hop

2. There is a relationship between lyrics and visuals (either illustrative, amplifying, contradicting).

There is an amplifying relationship between the lyrics and the music video in this song, the video dosent visualize any of the ideas or things said in the lyrics however actions and visuals in the video amplify and highlight certain sections of the lyrics.

3. There is a relationship between music and visuals (either illustrative, amplifying, contradicting).

There is a relationship between the music and the video, created by the dancing in the video this is an other example of an amplyfying relationship as oppsed to illistrative or contradictive.

4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style).

there is alot of this in the video, there are many close ups of snoop dogg's face which is very recognizable, there are also visual motifs e.g.he is wearing his trademark baseball jersey with Long Beach written on the back, also long beach is written across the hood and there is a close up of this when he pulls it over his face, it is the area where he grew up and the words long beach features heavily in his songs.

5. There is frequently reference to notion of looking (screens within screens, telescopes, etc) and particularly voyeuristic treatment of the female body.

The music video follows the traditional hip hop convention and has many near naked women gyrating this  ties in with the themes of voyeurism seen in many music videos.

6. There is often intertextual reference (to films, tv programmes, other music videos etc).

There are no obvious intertextual references but there are some, including some car sin the video know as 'lowrider' which feature heavily in many hip hop videos of the 90's.
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